Native ads are one of the most effective and profitable ad formats for advertisers, their popularity is often due to how well they convert, and compared to the other formats of advertising, native ads are on the more expensive side.
For CPA marketers, this also applies and more marketers have opt-in for native advertising because of its good reputation. For beginners or intermediates in CPA marketing, here is a list of the five best native ad platforms.
Adsterra
Regarding online advertising, Adsterra is on the popular side of the spectrum as it has gotten a reputation for generating a good return on investment for its advertisers coupled with the large array of ad formats it provides.
However, we’ll only be taking a look at how profitable Adsterra is for running native ads, particularly for CPA marketers. The ad network is one of the most profitable even with native ads, especially if you go about your ad campaign meticulously.
Adsterra has been around for about a decade now and according to Mobidea, they serve 35billion ad impressions every month, and 1.5billion of that or 4.2% of that usually converts with the average click-through rate (CTR) being 20%, another good sign if you intend to run native ads.
The best offers to run with native ads using the Adsterra network are app installs, software, binary, addons, antivirus, utility, VPNs, sweepstakes, subscriptions, and gaming.
Aside from native ads, Adsterra also supports In-Page Push, Interstitials, Push Notifications, Custom Widgets, popunder, and Banner ads, all of which are also good options for any CPA marketer. They also boast of the best support with a network that includes live chat, Skype, Email, and Telegram.
Adsterra has a minimum deposit of $100, and they support the following payment options; Paxum, Visa, MasterCard, Wire Transfer, Capitalist, and UnionPay.
Taboola
Taboola is probably the most popular network that specifically deals with native advertising. With over a decade in the online advertising industry, Taboola has built the trust of many advertisers, publishers, and marketers alike.
600 million active users, this is the amount of reach that Taboola claims their ads get daily which would equate to 18 billion users on average in a single month. According to reports, Taboola also serves about 450 billion content recommendations per month.
Taboola also boasts of having some of the biggest media outlets in the world with the likes of NBC News, USA Today, Business Insider, The Independent, etc, being publicly affiliated with them.
Similar to most other online advertising networks out there, Taboola’s minimum deposit starts at $100 and you can deposit using Wire Transfer, ACH (Direct Deposit), Check, and Credit Card (Visa and MasterCard).
As a CPA marketer, your primary concern should always be whether or not the ad network would yield results for you, and since we are on the topic of native advertising, Taboola like most other ad networks can only work with the parameters that you have provides, hence, the success of your native ads efforts with this platform depends on you.
Outbrain
While on the sub-topic of a very popular native advertising platform, Outbrain also comes to mind, and to many online marketers who have indulged in native ads, Outbrain is right up there with Taboola in terms of its overall service and reputation.
According to reports published by Outbrain, they deliver an excellent amount of 344 billion native ad impressions per month, this means that similar to Taboola, the likelihood of them running out of traffic is very slim.
Similar toTaboola, Outbrain has giant media houses like CNN, Fox News, Daily Telegraph, The Guardian, Mashable, etc, affiliated with them, meaning as a CPA marketer, there is a good opportunity for your ads to appear on the aforementioned platform.
In addition, Outbrain has a vast array of targeting options and their proprietary Smartfeed technology which greatly improves the user experience, engagement rate, and most importantly, the delivery of personalized content.
If you regularly advertise on Facebook, then the Outbrain ecosystem will be very familiar and easy to navigate for you. The recommended minimum is $300, but you can set up your first campaign and start advertising with just $25.
MGID
From the way this list has gone so far, you can already tell that picking a native advertising network to run your campaign as a CPA marketer is not exactly an easy task, but MGID is another top network that you should take into consideration if you are not using it already.
MGID is a native ads platform that stands out due to its good reputation and similar to Outbrain and Taboola, its numbers are simply off the charts. According to Mobidea, MGID generates about 185 billion impressions per month, and although it’s nothing compared to the networks above, it’s still an impressive number.
Marketers who have been running ads on social media platforms like Facebook, Twitter, Pinterest, etc, will find MGID easy to use. In addition to native ads, they also serve push ads and video ads with pricing models of cost-per-click (CPC) and cost-per-impression (CPM).
The minimum deposit is $100, but you’ll be assigned a personal onboarding manager if your deposit is at least $500. MGID has a range of options when it comes to making payments, they include; PayPal, Bank Wire, WebMoney, Paxum, and Swift.
Exoclick
The last on this list, but not the least is Exoclick which is at this point a household name in not just native advertising, but online advertising in general as their network.
Despite its popularity, many marketers do not know that Exoclick has a rather limited share in the mainstream advertising space, and the majority of its focus is on the adult advertising ecosystem and this is what makes it very good for CPA marketers regardless of expertise level.
With Exoclick, there are lesser rules to follow compared to other platforms on this list and a greater opportunity for you as a CPA marketer because you can select the specific websites that you want your native ads to appear on (Exoclick has a large variety to whitelist or blacklist).
Exoclick is particularly effective for non-mainstream offers. The options for targetting as so sophisticated that you can even select the network carriers that you want to run your ads to show up on, something that three out of the other four platforms on this list do not offer.
The minimum deposit for Exoclick is $200 and you can use the following channels; PayPal, Bank Transfer, Paxum, or Debit Card (Visa and MasterCard). You can also be assigned a dedicated account manager depending on the value of your account, typically your account can gain more value with the amount you spend on running ads and the time you’ve spent on the platform.
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Conclusion
The best thing any marketer, especially a CPA marketer can do is to test their ad campaign before going all the way with it regardless of the network or ad format that you are using.
The platforms above are both highly rated and recommended by digital markers and they may not yield the expected result for you, at least not immediately. If you like this article, kindly check out our other blogs below, and don’t forget to like and share.
