The most important part of any email outreach campaign is the leads, and not just any random cluster of leads sourced from the internet, but credible and reliable leads that are sure to get your emails when you reach out to them.

One of the best places to get these credible email leads is from Facebook, the biggest social media platform in the world, and a haven for digital marketers. Generally, running paid ads is the best way to get leads from Facebook, but there are alternatives.

In this article, we’ll be delving into some of the alternative ways to get email leads from Facebook without running paid ads. 

Getting Email Leads From Dedicated Facebook Groups

There are two ways to get email leads from Facebook groups and they both require different strategies and conditions. Before you start, join any public group in your desired niche/industry and ensure that the group is very active.

The first method is creating an attractive offer that is free for the specific Facebook group and requiring the members to drop their emails to get access. You can do this by creating a landing page where the members of that group would be made to opt-in their information.

If the group does not allow post links, then you can simply create a regular post about the free offer, and in the comment of that post, you can add a link to your opt-in landing page where the members of that group can enter their details (typically name and email).

The second method is by searching the Facebook group for previous posts that have required the members to drop their email addresses. To go about this method, you can simply use the search function on the top bar of the group homepage.

When you find such a post, simply go to the comment section and you’ll likely see emails of other members of the Facebook group there. If there is no post requesting the emails of members, you can just create one using the first method, but this time you won’t be directing them to a landing page but asking them to drop their emails in the comment section of your post.

Using Your Facebook Page To Get Email Leads

This is by far one of the best ways to get email leads on Facebook without running ads, however, it is also very demanding as it requires you to grow a Facebook page. 

Firstly all you need to do is select a niche and create a Facebook page with your content being based around the niche that you have selected, then start uploading your content consistently until you start seeing results. 

You can check out the five best Facebook page niches currently going viral as a guide if you want to grow your Facebook page. 

When you successfully grow your page to a reasonable size of at least 10,000 followers, then you can start pitching them free offers on products or resources and collecting emails in return.

To go about this, you can easily create a landing page with an opt-in form using Systeme.io, Carrd.co, Convertkit, Builderall, or your own website if you have one, then link that landing page to the free offer. This way, once you collect their emails, they will be automatically redirected to the free product/resource.

Using The Facebook Search Function To Find Email Leads

The Facebook search function is one that is often ignored by many digital marketers, especially when it comes to looking for more leads. However, by just searching on Facebook, you can find high-quality email leads across various niches of your choice.

If you open the search tab on Facebook and type the keyword “drop emails” it will display posts from everyone who has ever made a post using these exact keywords. 

Most times, these people are asking emails for a specific reason and the comment section is usually filled with valid email addresses that you could convert to email leads for you. 

You can also narrow this down by sorting the results by date posted, category, or even other keywords. This means you can get new emails that reduce the threat of them not being valid, and select across niches like real estate, tech, finance, etc.

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Conclusion

Even when you can get the desired email contacts from Facebook, keep in mind that there is still much work to be done for your email marketing efforts to succeed, but you can rest assured that Wealth Sagacity will guide you along the way. If you like this article, check out our other blog post below.