The popunder ad format is one of the most popular ones in the online advertising space for many reasons, however, for a few years now it has developed a bad reputation among internet marketers due to its low conversion rate.
Despite all this, you can still make popunder ads yield results if you choose to promote CPA offers with paid advertising and in this blog post I will be showing you how to go about it. Without deliberating further, here is how to promote CPA offers using popunder ads.
How To Select A Good CPA Offer
Go to CPAGrip, OGAds, or CPAlead and create an account if you don’t already have one when you get approved, navigate to the offer section and look at any offer(s) with an average earning-per-click (EPC) of $0.02.
The EPC of an offer is the average amount that an affiliate can expect to earn on every unique click to that offer and it’s calculated by the network concerning how well the offer is performing.
An EPC of $0.02 is actually very low and the majority of the time it is mostly seen for offers targeted at tier-3 countries like India, Bangladesh, Pakistan, Sri Lanka, etc, but for the strategy that we’ll be using, it is good enough.
Also, ensure you select a sweepstake offer or an app install offer because they convert better with popunder traffic generally and the actual payout for the offer does not matter in this scenario because the EPC already gives us an estimate of what we’ll be earning.
How To Select The Right Popunder Ads Network
After you have chosen an offer that meets the aforementioned criteria, the next step would be to select an ad network where your popunder ads will be run.
This part is crucial because some popunder networks have a reputation for using proxies and bots to send fraudulent clicks to your landing page which could sabotage your whole campaign.
When selecting a network that supports the popunder ad format, make sure you pay attention to the following criteria:
- The network’s overall reputation, you can check this on forums, social media pages, and reputable rating sites like Trustpilot.
- The minimum deposit of the network should be $100 or less. This is important especially if you are a beginner and your first few test campaigns are unprofitable.
- The network volume is also important because when your campaign succeeds and you want to scale further, there needs to be enough traffic on the network that you can purchase.
On that note, some of the best popunder networks that I recommend are Adsterra, Push.house, Kadam.net, Zeropark, and PopAds.
How To Create A Landing Page For Your CPA Offer
It’s not ethical to run ads directly to your CPA link and at the same time you limit the possibilities of optimizing your ad campaign. So to combat this you need a landing page where all your offer details will be positioned in a way that incentivizes your potential leads to take action.
Buying a domain and using a CMS network like WordPress, Blogger, Wix, and Squarespace to create a simple one-page website for your offer is the best way to create a landing page for your CPA offer, however, it’s not the only way.
You can also use dedicated landing page builders like Google Sites, Builderall, Carrd, and Systeme.io which have a whole lot of other functionalities to create a responsive landing page for your CPA offer.
How To Run Popunder Ads To Your CPA Offer
After selecting any of the recommended networks that support the popunder network above, register for an advertiser account and navigate to the campaign section to create a new campaign.
Select the popunder campaign option, in some networks popunder can also be referred to as clickunder, onclick, or popads, there’s no need to worry because they are all the same thing.
Name your campaign and proceed to paste your CPA offer link on the represented field. One of the best things about popunder ads is that you don’t need a creative or headline, all that is required is the link that you’ll be funneling traffic to, hence your landing page has to be perfect.
Popunders are usually redirects that trigger when you click on any part of a publisher’s website that uses the ad formats. Popunders are usually very cheap traffic and the main reason for this is because they usually do not convert well.
How To Promote CPA Offers Using Popunder Ads
As mentioned earlier, you should select a CPA offer with an EPC of at least $0.02, and a tier-3 country, especially India, Indonesia, Malaysia, Bangladesh, Pakistan, Sri Lanka, etc. The reason for this is that while popunder traffic is already very cheap, cost-per-click (CPC) for tier-3 countries could go as low as $0.0003.
This means you can effectively get 1,000 views on your landing page with just $0.3 and $3 for 10,000 views with the countries mentioned above. If just 10% of those 10,000 views converted, you would have made $20.
This means you could be spending $3 to $10 daily on running popunder ads and getting a return of $15 to $70. This is simply a rough estimate of this strategy and your profit could be lower or higher depending on the kind of offer you are promoting and the particular geographic that you are promoting it to.
Also, the cost-per-click (CPC) of tier-3 countries can also fluctuate and $0.0003 is the lowest that I have recorded so far for a popunder ad campaign. However, you can expect a range of $0.0005 to $0.005 for all tier-3 countries regardless of the ad network that you are working with.
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Conclusion
Paid advertising online regardless of format or niche is not a thing of luck, it requires strategy, and popunder traffic is no different. You have to find a way to make your ads stand out from the rest otherwise you should be expecting zero or very little conversions on your ad campaign.
If you like this article, kindly check out some of my other blog posts below.
