CPA marketing relies heavily on conversions which are often a very small percentage of the traffic being sent to a particular offer or link. One of the most efficient ways to get traffic to your CPA offers is through Facebook ads.
Due to how cheap Facebook ads traffic is and coupled with the fact that Facebook covers a wide geographic and demographic, running paid ads from Facebook to your CPA offers comes out profitable most times, and in this article, I’ll be showing you how to do that.
How To Pick The Right CPA Offers To Promote
The very first step of this process is to select a CPA offer. Non-mainstream offers are automatically excluded from the category of offers that you’ll be selecting because Facebook has strict policies against them.
From experience, the best niche to pick an offer from is gaming, software, loans, sweepstakes, anti-virus, health, and nutrition. Also when picking an offer, make sure it meets the following criteria:
Conversion Rate Of At Least Five Percent
When selecting an offer, ensure you check the conversion rate that is usually provided by the network you’re using, if it’s 5% or more then you are good to go.
Sometimes the conversion rate is also represented with another metric shown as earning-per-click or EPC, this is simply the amount that the network has calculated can be earned for every single click on that offer.
No Additional Tasks Required
Many CPA offers can be tricky and along the line, your potential leads would be required to complete other offers before that conversion can be made, ensure that this is not the case with the offer that you’re promoting because it often reduces the conversion rate which is not ideal.
Commission of at least $1.5
This one is not a must but to be on the safe side, whenever possible make sure that the offers you are picking have a commission rate of at least $1.5, especially if you are promoting offers from tier-1 countries like the USA, UK, Canada, Australia, etc.
High or Unlimited Number of Daily Leads
For a lot of CPA offers, the number of leads that you can drive to that offer is usually capped and once you hit the threshold, every conversion you get will not be counted.
For the categories already mentioned, the best CPA networks to go for would be Maxbounty, OGAds, CPAGrip, and CPAlead. Register and select an offer that meets the criteria above and proceed to the next step.
How To Create A Landing Page For Your CPA Offer
Facebook is most likely not going to allow you to promote your CPA directly through paid ads and at the same time this is also very unethical if you are a CPA marketer. Hence, you need a landing page before you start running ads.
The CPA offer details will be on your landing page and that’s where all the traffic from your Facebook ad campaign will be sent to.
There are two ways to get a landing page, either you create a one-page website by purchasing a domain and hosting it on a CMS platform like WordPress, Wix, Squarespace, etc, or you make use of a landing page builder which is the best option in my opinion.
With a landing page builder like Systeme.io, you can easily create a good landing page for your CPA offer and you can even have the option of collecting the emails of your leads and emailing them whenever you want to promote another CPA offer.
Systeme.io is my ideal choice because it has a lot of other marketing features and the free plan is usually more than enough for beginners, however, there are other landing builders that you can make use of like Carrd, Brizy, Builderall, GetResponse, ConvertKit, Google Site, etc.
How To Setup Facebook Ad Campaign For Your Offer
When your landing page is ready, simply log into your Facebook ad manager account and add funds. Then go to the event manager to connect your landing page to the campaign that you’ll create through a Facebook pixel.
Create a campaign by clicking on the ‘New Campaign’ button and selecting ‘Website Traffic’ as your goal. On the first page of your ad campaign change the goal from ‘Link Click’ to ‘Landing Page Views’ and select the pixel that you have already created to connect it to your campaign.
This way, you only get billed once someone opens your landing page rather than just clicking any part of your Facebook ad. Now, you can set your budget to any amount you like depending on the targeting, but I recommend you begin with $25.
The main part of your ad campaign is your creative, headline, and primary text. Hence, depending on what CPA offer you are promoting, the creative should be enticing coupled with the ad copy, and your audience should be drawn to click. This boosts your click-through rate (CTR) and reduces the cost-per-click (CPC) of your ad.
For example, if you are promoting an offer that has Australia as the geographic target, if the offer pays $1.5 per conversion and has a conversion rate of 15%, then we only need to check out the cost per click on a Facebook ad targeting Australia.
Assuming the cost per click (CPC) of Australia is $0.1 which is the average, then with $25 as your daily budget you’ll be able to drive 250 unique views to your landing page and if 15% of that converts, you would have made $56.25 which is more than twice the amount you spent on running ads.
On a side note, when running Facebook ads, the key is to increase the click-through-rate (CTR) by making sure that your campaign makes your audience want to know more about what you’re promoting, this is important because the increase in CTR leads to a decrease in cost-per-click (CPC), hence, you’ll be spending less on your campaign in overall.
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Conclusion
Always remember that media buying like running Facebook ads is not always going to be a guaranteed success, but when done properly and if all the parameters are carefully handled, you can easily minimize risk.
