Facebook has always been the perfect social media network for online marketers who want to organically grow an audience, and since the turnover of the year, the likelihood for beginners to go viral on the platform has more than tripled.
While growing a Facebook page has never been the most tedious task, nowadays it’s even simpler. As a matter of fact, all you need is the right niche, a working strategy, and consistency.
As the title suggests, in this blog post, we’ll be going over five of the best niches on Facebook that are currently going viral and simple niche-specific strategies that you can implement to grow your Facebook page.
Motivation
Many online marketers have slept on the motivation niche for years now and it has always been seen as a dark horse of sorts, however, for the past three years now due to the popularity of short-form content, the niche has exploded across various social media platforms like TikTok, Youtube, Instagram, etc.
On Facebook, motivational reels, long videos, and any piece of content that inspires or motivates people in some way has been relentlessly pushed by the Facebook algorithm and many Facebook pages on this niche have seen quite a lot of success.
The main type of content that goes viral with the motivation niche is Facebook reels and while some reels are well-edited by expert video editors, others are simple videos created with CapCut or Canva or even reposts of clipped parts of long-form content from Facebook or other social media platforms.
Memes
Posting memes on social media is one of the oldest activities on the internet and today it’s still a very reliable method of garnering attention on social media, especially Facebook where you have the largest audience base.
The meme niche is an evergreen one and regardless of how many years past, it has not lost its appeal and relevance. Currently, posting memes is still among the best ways to grow a Facebook page and go viral.
Whether you focus your Facebook page primarily on memes, or a specific kind of memes or you use memes in conjunction with another niche, if you can study what is already working and remain consistent, it won’t be long before your content starts going viral.
While making posts which are usually images with captions are still the most effective ways to go viral with the meme niche, the introduction of reels to Facebook over a year simply can’t be ignored as you now have another outlet to make use of.
Beauty
This is one of the best niches with the highest virality potential. The beauty niche has been getting more popular for some years now and due to their very high click-through rate (CTR) rate, the Facebook algorithm tends to push the content a lot.
With the beauty niche, you can simply upload or reupload the content of beautiful personalities like actresses, models, singers, dashing influencers, etc, any image(s), videos, or reels that can capture the attention of the people on the internet.
When sharing these contents, always ensure to add a good caption and give credit to the original owners of the content. This type of content tends to go viral a lot because people in general, especially on the internet are drawn to images/reels that capture their attention and make them want to look closer or watch twice.
Whether you focus your page on one particular model, or gender, or just a general repost of content from popular models, if you can be consistent and upload about six pieces of content every day, it’s only a matter of time before you start seeing results.
Reaction
Some of the most popular influencers across various social media platforms do not create their content, rather they gain followers by simply reacting to other content, media, events, etc, and you can do the same.
It’s no different on Facebook, you can easily create a page dedicated to reacting to things that are happening. Whether it’s sports events like the Olympics, a new movie that just dropped, a viral video on the internet, etc, these kinds of videos tend to go viral on Facebook.
These kinds of reaction videos usually thrive in short-form content like Facebook reels. Posting content three to five times a day is a good place to start if it’s a brand new page and you should try reacting to different kinds of videos to see which one works best for you.
News
Social media has become one of the most popular news sources in the world, especially for young people who are spending more time on their phones than anyone else and with Facebook being the biggest social media network with about three billion active users, this is a great niche to make a Facebook page about.
However, there are some things to note if you intend to enter into this niche;
- Choose a Sub-niche: The news across the world is far too bulky, happens in real-time, and needs to be handled carefully for you to keep up with as a beginner. The best way to go about it is to narrow down and pick a sub-niche like sports, entertainment, finance, etc.
- Beware of Fake News: When posting news, regardless of the sub-niche that you have chosen always ensure that you get the details from verified sources if not you stand the risk of posting fake news which could lead to Facebook flagging your account.
- State Your Source: When posting any news content always ensure to state your sources and give credit to the original creators. This is ethical and builds credibility from your audience.
Any form of content works fine with the news niche on Facebook, whether it’s reels, photos, or even links, the chances of going viral are limitless and because there’s always something happening, you cannot run out of content to share.
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Conclusion
The five niches in this blog post are simply a short list of the niches that are currently going viral on Facebook, there are a lot more that you can try out for yourself, and regardless of the niche you choose if you can be consistent, it’s only a matter of time before you go viral and amass followers.
