Getting traffic to your offers and getting conversions is the most difficult part of CPA marketing and this can pose a big issue, especially for beginners. Getting free traffic often requires building an audience on social media but only some have the time for that.
Hence, the best alternative to driving targeted traffic to your CPA offers is through paid ads. Although most ad networks are usually too expensive for the kind of commission that you’ll be getting or too low quality, I found that the best type of ads that strikes a balance between quality and affordability is push notification ad campaigns or push ads for short.
With all that being noted, how exactly can you utilize push ads to profit up to $100 per day promoting CPA offers.
Finding a CPA Offer To Promote With Push Ads
The first part of this whole process is finding an almost perfect CPA offer to promote using push campaigns and to do this you need to head over to any of the following networks; OGAds, CPAGrip, Mylead, etc.
Register with your correct details and you’ll get approved immediately or at most in 24 hours. When you sign in go to your dashboard and look for an offer that matches the following criteria:
- The payout or commission for the offer must be at least $2 per conversion, this is a good profit margin to start with for the kind of ads that you’ll be running.
- The target country should be the USA, Canada, UK, Australia or South Africa. These countries often have the best and highest converting offers with a payout that is usually over $2.
- The offers you are promoting should be sweepstakes, gaming, or VPN offers as they once again have a very high conversion. The category should be, simple email submit and/or app install.
- Most importantly, the network earning-per-click (EPC) should be at least $0.25. This means that the average amount you will earn on a single person who clicks on your CPA offer is $0.25.
How To Choose The Right Push Ads Network
Now that you have gotten the right CPA offer, the next thing is to select a network on which you are going to run your push notification campaign.
This part is important because if you choose the wrong network, your whole campaign could be a disaster. As a beginner who has not done push ads before, here are some criteria you should follow;
- Always check the network’s overall reputation on unbiased trustworthy networks like Trustpilot to find out what the experience of other marketers has been with them.
- Do not deposit more than the minimum on your first time and create a test campaign to see how well it performs before going all in.
With that being said, two of the best Push.house, Kadam.net, and Hilltopads. The minimum deposit for Push.house and Hilltopads is $50 while Kadam.net is $100.
How To Set Up Your Push Ad Campaigns
Setting up push notification campaigns is very similar regardless of the push network that you are using. But first, you need to check the specifics of the CPA offer that you are promoting and note them down. The important specifics are EPC, target country, and target device (mobile, desktop, or both).
Now, navigate to the campaign area on whatever network you are using and create a new campaign. Follow all the instructions and forms as precisely as you can and depending on the offer you are promoting, ensure the CPC is less than the EPC of your offer.
For example, if you are promoting a sweepstake offer to a USA audience and the network EPC is $0.25 and the cost-per-click CPC is $0.09, then mathematically, you’ll be spending $90 on every 1000 clicks and making $250 in return which is over 200% return on ad spend (ROAS).
Another very important part of your campaign is using eye-catching titles, descriptions, and creatives that would make your push notification more captivating. Have a look at what your other marketers are doing that is working and copy their strategy.
How To Scale Your Push Ad Campaigns To $100 Per Day
The minimum daily ad spend for most push notification networks is $10 and I advise you to start with that. Using the calculations above, $10 should get you 112 unique clicks on your push notification (could be way lower when done properly).
With 112 clicks, I estimate that you could make $28 on your push ad campaign which is a good start. However, this is not always the case as your returns could be way lower or sometimes higher, but if it does fall within that range you can move forward with your campaign.
When your return on ad spend is around that 200% value on the first day, you should leave the campaign to run for at least three more days. If the ROAS does not change during that time, then it’s time to increase the daily budget.
To scale your push campaign up to over $100 per day, you need to increase your daily ad budget from $10 to at least $40. If we use the same calculations, a $40 daily ads spend should give us a daily gross return of $112 with $72 being pure profit.
If this campaign continues to be successful, you can keep increasing the daily budget for it now and then. Also try promoting other offers in the same or similar category, geography, and EPC to see how well they perform.
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Conclusion
When it comes to CPA marketing, every form of advertising campaign comes with risks and sometimes it might not be as successful as planned, but you should learn from that and use that experience going forward. If you gained any value from this blog post, kindly check out my other articles below, and don’t forget to share.
