In this current social media era, there are many ways to draw attention and grow your presence, particularly on popular platforms like Facebook where the trends and criteria keep changing.
Facebook boasts billions of monthly visitors, and with some features that have been available for a while, there are a lot of chances presented by these numbers. Using their Facebook profiles, users may host custom pages openly or anonymously, one of Facebook’s best features.
Since then, a lot of people have taken advantage of this and over the last ten years, their Facebook profiles have amassed hundreds of thousands of followers. But even in 2024, many people still have trouble growing their Facebook pages and don’t know how to boost their followers.
Select a Niche For Your Facebook Page
Before creating a Facebook page, the first item on your list should be the niche that you intend to go into. This is important because it plays a huge role in determining how successful your page is going to be.
Some niches go viral and attract more audience than others, others have an abundance of material to create content on while others are evergreen, meaning they can draw attention from users on Facebook at any given point in time.
Typically, your Facebook page should be based around your business or product, but if you don’t have any yet, then you can go for niches that are currently doing well and find a product or create a business around it later when your page has started growing in size.
Some of the best niches that are currently going viral on Facebook and have a lot of potential, especially for beginners are motivation, fitness and nutrition, memes, beauty, podcasts, make money online, and sports.
Create and Optimise Your Facebook Page
Foremost, create a Facebook page, rebrand an old page or you can skip this part if you already have one. Then optimize the Facebook page by adding all the necessary details, this part comes after you have successfully followed the details of the step mentioned above.
The name, display photo, cover image, and text on the bio of your page should correspond with the niche that you have selected. Also include external links that lead to your website, business, or product if you have one.
What To Post on Your Facebook Page
The type of content to post on Facebook is always the big question because as mentioned the rules of engagement keep changing. However, from personal experience, a strategy that usually works is sharing reels, images, and videos in that particular order.
When it comes to volume and strategy, that usually depends on the niche that you choose and the demographic of the audience that you are trying to reach. If your targeting is broad, then you should try using the order below.
Facebook Reels
Reels are short-form vertical videos that are usually less than sixty seconds long, and they only appeared on Facebook in 2022, less than a year after being released on Instagram.
The introduction of reels on Facebook was a shock for social media managers on the network since the possibility of going viral became more frequent. Unlike most other types of content, reels are pushed to anyone who the Facebook algorithm thinks is interested in the content.
As a result, I recommend that you publish reels at least six times every day, with an equal period between each reel. Also, while posting reels, incorporate viral hashtags that are relevant to your specialty.
If you’re repurposing other producers’ videos on Facebook or other platforms, ensure you select the ones with the highest retention rate and it’s ethical to give credit to the original creators, particularly when captioning the video.
Photos
Just like reels, you should regularly upload pictures or collages to your Facebook page. In contrast to earlier times when the images you take on your page were just visible to your fans, my study and experience with Facebook thus far have demonstrated that photos may become viral similarly to movies.
It is crucial that people can see and share the photos you post so that, if they go viral, you can keep getting new reach and impressions to your page, which frequently increases followers.
Always include the popular hashtags for your niche together with the hashtags about the photo you are sharing when posting it on your Facebook page. But when incorporating hashtags, don’t be excessive, a few relevant hashtags are usually enough and most of the time, the Facebook algorithm would push the image regardless.
Videos
Long-form videos are beneficial to post on your Facebook page because viewers will typically watch them for a longer time. On the other hand, there isn’t much chance of this kind of content being viral when posted on a small or newly created page.
This is because you should only post videos a few times a week. After all, regardless of the niche you choose, you will be competing directly with larger pages for reach and engagement.
How To Make Your Facebook Page Go Viral
Virality means attention, and that is the most effective way to gain followers on social media, especially Facebook. Hence, on the topic of growing a Facebook page from scratch, going viral on the platform regularly is a huge factor.
Since you already know what to post and how another means of gaining attention without uploading content is engaging within or outside your page to get more reach and access a new type of audience.
Engage With Public Groups on Facebook
When you go to your Facebook page and begin using it to interact with the site, join the largest and busiest groups related to your topic and begin publishing content there.
Establish yourself as an authority on the subject and begin sharing insightful articles, resources, or viewpoints to entice other group members to visit your page. It won’t take long for you to start accumulating more followers if you do this regularly and steadily with several groups.
Engaging With Bigger Pages on Facebook
As previously said, there will always be a Facebook page that is significantly larger than yours, no matter what specialty you choose. Under certain conditions, this is advantageous.
Using your Facebook page, follow the most popular pages in your niche and enable post formats (reels, photographs, and videos) alerts for them. Facebook will notify you whenever they post, so all you have to do is visit their comment box and leave a thoughtful remark.
Make cautious not to overuse the comment section as you repeat this process for as many Facebook sites as you can. This can also be done with pages outside of your niche, but always make sure that your response aligns with what they have posted.
Benefits of Growing a Facebook Page
Growing a Facebook page can have various ways by which it can be useful to your business, product, or personal brand regardless of the niche or category. Some of the benefits of a Facebook page are as follows.
- A Facebook page helps increase your brand’s visibility and reach by exposing it to a larger audience.
- It provides a direct platform to interact with your customers, answer questions, and address concerns, creating stronger relationships.
- By sharing relevant content, promotions, and updates, a well-developed page can drive significant traffic to your website.
- Facebook offers affordable advertising options and organic reach, making it a cost-effective way to promote your products or services.
- You can create a loyal community of followers who actively engage with your content, providing valuable feedback and word-of-mouth marketing.
- Facebook provides detailed analytics that can help you track the performance of your posts, audience demographics, and engagement, allowing for better decision-making.
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Conclusion
Aside from paid advertising, organically building an audience on social media platforms like Facebook is one of the quickest and most effective ways to get attention online and the best way to go about it is to have the right strategy.
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