For a long time, Native advertising has been one of the most efficient ways of getting attention in the digital marketing industry. In today’s world, its effectiveness has not changed.
Many online marketers utilize Native ads to draw attention, get views and clicks on their website, affiliate links, digital products, etc, and unsurprisingly, Native ads can also be very effective in CPA marketing.
CPA stands for cost-per-acquisition, which means the user that you are promoting the product to simply needs to perform a specified action like submit an email, pin, install an application, etc.
CPA offers are simply offers that require any of the aforementioned actions to be completed, hence, there is a good opportunity for promoting CPA offers with Native ads, and in this blog, we’ll be taking a look at exactly how.
How to Choose The Best CPA Offer and Niche For Native Ads
In CPA marketing the offer you choose plays a huge role in determining how profitable your advertising campaign is going to be and it’s no different with Native ads. Both mainstream and non-mainstream CPA offers can be very profitable, but here we’ll be focusing on the former.
From experience and statistics, the niche that works best with Native ads is sweepstakes and giveaways. The best kinds of offers in this niche are one that requires a simple opt-in from your leads. An email submit, zip or pin submit would be an excellent option.
Also, before selecting any offer, always ensure that your preferred method of promotion which in this case is Native ads is allowed. This is usually indicated on the CPA network that you are getting the offer from.
The best CPA networks that provide good sweepstake offers that suit the criteria above are CPAGrip, OGAds, Mylead, Zeydoo, and CPAlead. However, with OGAds, you would need to use a smart link as direct linking to an offer is usually not allowed.
Selecting a Native Ads Network
As mentioned in the previous subheading, the kind of offers that you’ll be promoting usually fall into two categories which are the mainstream and non-mainstream offers.
Mainstream offers usually refer to regular CPA offers like sweepstakes, app installs, etc, while non-mainstream offers are those that are rated for adults. This is a huge factor to consider before you can proceed to select a Native advertising network.
Many Native ad networks focus primarily on non-mainstream advertising and although their prices might be very competitive, you won’t see much success if you intend to promote a mainstream offer on such networks.
On the contrary, many good networks solely focus on mainstream ads, and if you intend to promote sweepstakes and/or giveaway offers, they are the perfect choice for you. Some of these networks are Propellerads, Richads, EZMob, etc.
There are also Native ad networks like Adsterra, Trafficstars, Clickadilla, etc, that allow and can be very good for both mainstream and non-mainstream campaigns for CPA offers.
- The Native ads network that you should be using for your ad campaigns when promoting CPA offers should satisfy the following criteria;
- Must have enough volume for the specifications (geographic, device, carriers, etc) of the CPA offer that you are promoting.
- Research the reputation of the network within the industry. Look for reviews, testimonials, or case studies from other marketers who have promoted CPA offers through the network. Use websites like Trustpilot to verify their credibility.
- Ensure the network has a reputation for high-quality, non-fraudulent traffic. The quality of traffic directly affects the conversion rate and ROI of your campaigns.
- Consider the cost of running ads on the network, including CPC (Cost Per Click) or CPM (Cost Per Mille) rates, and ensure that it aligns with your budget while still providing a good return on investment.
How To Create A Native Ads Campaign For Your CPA Offer
After signing up on your preferred Native advertising network, head straight to your dashboard and complete the following steps.
Fund Your Account
To run any advertising campaign, you would need to fund your account first, and to add cash that you’ll be using to run your Native ads campaign, simply go to the finance section of your dashboard (usually labeled) or click on the section on the top bar that shows the amount you currently have.
You’ll be taken to a new page and there you can add funds to your account using a variety of payment method that differs among networks. With networks, you can use a bank card, PayPal, cryptocurrency, and bank transfer, also the minimum deposit is usually $100.
Create Your Campaign (Set Bids and Targeting)
After funding your account, simply go to the campaign section on your dashboard and select the Native ads option (as most Native ad networks have other advertising formats).
Enter a name for your ad campaign that you can easily memorize, and select your target geography, device, carrier, etc. Then you can select your bid for the campaign and set your budget, you can also tweak the other configurations as it would suit the CPA offer that you are promoting.
The pricing model Native ads are usually cost-per-click (CPC), although some networks also entertain the cost-per-impression (CPM) model. Almost all advertising networks have a minimum CPC with regards to some factors in your ad campaign, particularly the geographic that you are targetting and the daily budget is a minimum of $10 on most networks.
Create a Landing Page
Regardless of the CPA offer you choose, it is unethical to link it directly with your ad campaign although it’s not forbidden, so you need to create a landing page that has all the details of your offer and a strong call-to-action (CTA) button.
For the sake of ease, you can create a landing page using builders like Systeme.io, Builderall, Carrd.co, Google Sites, etc. After creating your landing page, copy the link and head back to the campaign that you are creating, then paste the link on the URL field.
Making a Creative and Launching Your Campaign
With a Native ads campaign, you need a creative and a headline, these two elements are what your target audience is going to see and they play a big role in the success of your ad campaign.
The sole aim of your creative and headline is to capture attention and get whoever sees it to click and be directed to your landing page where they can see the details of the CPA offer and CTA. Hence, the creatives must be enticing.
For the image creative, you can use a platform like Canva to create and edit it however you like, but ensure that you include elements that represent the CPA offer that you are promoting and at the same time convince them to click on it.
The headline for your Native ad campaign should focus on crafting a message that is both engaging and relevant to your target audience. Personalization and value-driven propositions can also help, as they make the ad feel more tailored and less like traditional advertising.
The addition of a creative and a headline is the last phase of your campaign, go over all your settings meticulously and ensure everything is exactly how it’s supposed to be. Now you can launch your campaign and wait for it to get approved by the Native ad network.
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Conclusion
Native ads like any other format of digital advertising can be unpredictable at times, hence as a CPA marketer, your calculations can’t always be 100% precise, if you are just starting, always ensure you take the necessary precautions to reduce the risk of getting a negative return-on-ad-spend or ROAS.
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